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LTC Sales & Market Trends

The market for long-term care insurance is evolving, and to be successful today and tomorrow, you need to evolve with it. Jesse Slome, Executive Director of the American Association for Long-Term Care Insurance, interviews the nation's leading LTC producers and industry experts; getting them to reveal what's changing -- and more importantly, what's working now. One show each month focuses on successful Selling Strategies -- tips and tactics you can use to find more prospects and close more sales. The other delves into the most important industry trends featuring top experts sharing insights of interest to both the novice producer as well as the long-term care specialist.

The American Association for Long-Term Care Insurance is the national organization serving insurance and financial professionals who market LTC solutions.

Episode 009
2007-05-18
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Finding Alternate Ways to Pay for LTC Insurance
Featuring Rhonda Sheridan

Discover an effective technique to free up dollars for Seniors that can be used to pay for long-term care insurance premiums.

Episode 008
2007-05-04
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How the Deficit Reduction Act Can Help Open Doors to LTC Sales
Featuring Jennifer Mortenson

Gain an understanding of the impact of recently passed Federal legislation and best ways to communicate the impact on consumers who may experience a need for long-term care. Hear what to say and how to communicate the need to act -- shared by a top LTC insurance marketing professional.

Episode 007
2007-04-20
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Getting Started In Multi-Life Long-Term Care
Featuring Gary Katelman, Director of Long-Term Care and National Sales Manager for Senior Market Sales

How to sell your first small group multi-life long-term care insurance plan to an employer group. From getting started to mistakes to avoid; hear the process that's proven effective and that anyone can utilize to be successful.

Episode 006
2007-04-06
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Trends In LTCi Underwriting: Growing Sales
Featuring Todd Armstrong, Vice President of Underwriting, Penn Treaty Network America

A leading industry veteran with 16 years experience shares significant changes in the underwriting of LTC insurance applicants. In non-technical terms, the interview provides the information you need to better understand how to approach and increase the percentage of policies issued.

Episode 004
2007-04-04
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The Outlook for LTCI Sales in 2007
Featuring Scott Williams, Vice President of Sales for John Hancock Financial Services. (Part 2 of 2)

Episode 005
2007-03-16
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Selling Reverse Mortgages Without Giving Up Your Day Job
Featuring Valerie VanBooven

Understand how Reverse Mortgages work and why they are gaining popularity among Seniors seeking cash to pay for Long-Term Care or other needs. Discover how it's possible for Insurance and Financial Professionals to earn fees as a result of referring Reverse Mortgages to their clients.

Episode 003
2007-02-23
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The Outlook for LTCI Sales in 2007
Featuring Scott Williams, Vice President of Sales for John Hancock Financial Services. (Part 1 of 2)

Episode 002
2007-01-18
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Trends in Annuity and Life Products Offering LTC Solutions
Featuring Mike Pinkans, Gene Pastula & Joe Solsana

Gain an understanding of how new generations of annuity and life products offering LTC benefits can serve your clients. What are the benefits? What are the selling opportunities and strategies?

Episode 001
2007-01-11
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Establishing Successful Alliances With Financial Planners
Featuring Todd Grove & Nancy Morith

How to begin the process of securing profitable relationships with financial planners who can refer a steady stream of clients seeking long-term care insurance protection. From getting started to mistakes to avoid, hear the process that's proven effective and that anyone can utilize to be successful.

Comments/Questions

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Articles by Jesse Slome
Best Ways to Work with Planners and Advisors
A Smarter Way to Market LTC to Boomers
Promote Discounts for More LTC Prospects
Tips to Make Your First Multi-Life LTC Sale
Ways to Market Deficit Reduction Act Changes
More (6)